It seems that as each new spring season rolls around so do the tenants looking for rentals, almost as if synchronized with the sun’s rotation. With new tenants also come new challenges and owners need to make sure their property management teams are ready for the big rush. Below you will see some of obstacles that we work to overcome.
1) Hot Leads, and LOTS of them! – Employees that have worked through this season in the past will come to expect to be VERY busy during this time of year. Newer employees may become overwhelmed more easily. Having great procedures and support staff are critical to the success of these employees. I would also suggest having weekly face to face meetings as well as tracking tools to help everyone stay on task. Communication is KEY!
2) Ring, ring, ring! – The phones seem to ring off the hook this time of year. Leasing agents are usually out and about doing showings and some customers may become frustrated by not being able to speak with them. It is a great idea to have someone in the office that is also a licensed agent to field calls and answer minor questions.
3) Ready, set, GO! – Properties fill up fast this time of year. Sometimes by the time an appointment has been set to view a property it has already been secured by another party. This discourages some potential tenants and makes them want to give up the race. With a little encouragement and a LOT of great customer service a property will be found for them. Reassure the clients of this and follow up, follow up, follow up to secure a lease and help them come in first for the property of their dreams!
Sometimes the workload is overwhelming but in the long run it is very worth it. Leasing agents have a chance to catch up on their commissions from the long winter, admin and support staff are tasked with coming up with new ways to organize, marketing people learn new ways to track and pinpoint referral sources. When everyone is busy and working hard for a common goal, camaraderie and teamwork is not hard not to catch on to. Overall attitudes and morale become increasingly more positive which increases productivity. Now if we could just keep spring here all year long!
Kara Kayser works as the Marketing Assistant for Legacy Real Estate. She is responsible for assisting in the coordination of marketing efforts designed around growing commercial and residential real estate sales. Her expertise lies in social media and web marketing. Kara has a Bachelor’s degree in Business Administration from Augustana College and comes to Legacy with a varied background of experiences which include human resources, recruiting, sales, marketing, customer service and accounting. You can reach Kara at firstname.lastname@example.org.
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